Atomic Matter will be augmented by broader Atomic expertise, such as social and creator-led content, media, performance and data strategy. Jon Goulding, CEO of Atomic London, said: "Atomic Matter offers a completely different proposition for forward-thinking healthcare clients.”
Before this appointment, Everson was head of planning at VCCP Health.
Everson added: “As a trio, we’ve always been hugely ambitious when it comes to the work. With the support of Atomic, we have the opportunity to do something really special in this sector. The way brands produce, disseminate and measure the impact of campaigns is changing at a dizzying speed, so it feels like a perfect time to start an agile new agency set up to be one step ahead from day one.”
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